Understanding Social Media: How to Create a Plan for Your Business that Works

Download Understanding Social Media: How to Create a Plan for Your Business that Works

Description

Understanding Social Media: How to Create a Plan for Your Business that Works by Damian Ryan

English | Apr 28, 2015 | ISBN: 0749473568 | 300 Pages | AZW3/MOBI/EPUB/PDF (conv) | 5.3 MB

Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on experience, advice and tips from dozens of digital marketers and social media experts to create a comprehensive guide to current practice including:

– Creating a social media program
– Rules governing the relationship between search and social
– Case studies from successful and failed campaigns
– Budgeting for social media activities
– How to set key performance indicators (KPIs)
– Understanding social media ROI
– Customer experience
– Building a social media team
– Analytics and creating a social media dashboard
– Risk assessment and risk management in social media

Download Understanding Social Media: How to Create a Plan for Your Business that Works

Watch more